On-line retailing offers incredible opportunities for increased sales and margins. Generally, the more products your business can offer the greater the rewards. Stocking tens (or hundreds) of thousands of products is not possible for most business due to negative impact this has on cash flow.

Sellernet provides two ways to help customers maximise stock offering whilst minimising pressure on cash flow.

• Sophisticated purchasing and reporting systems to allow customers to carry the least amount of titles and units whilst offering the broadest range of appropriate product availability. See Purchasing System for more information.
• Sellernet integrates with our customer supplier product databases in order to offer these products for sale on-line. This integration includes dedicated purchasing functionality to allow customers to track orders from their on-line customers and ensured that these are subsequently purchased and delivered to on-line customers.

To date, Lucid Interactive Ltd have integrated the following databases (with more planned for the future):

• S Golds Music, DVD and Games
• Bertrams Books
• Nielsen BookData

And of course Sellernet is fully integrated with the Muze database and contains product information for all major UK music and DVD suppliers.